PEZ® Dispensing with Museum
Who doesn't remember getting their first PEZ®? There are collectors of PEZ® and PEZ® Clubs. People trade PEZ® on ebay. And now PEZ® is suing a small California museum, the Burlingame Museum of PEZ Memorabilia, for trademark infringement. The museum was founded by devoted PEZ® fans who went to the trouble to have the largest working PEZ® dispenser in the world created for their museum. In fact, the 7'10" snowman dispenser made it into the Guinness Book of World Records.
Yes, PEZ® certainly has a right to protect their trademark dispenser and, in fact, must proactively work to retain that trademark protection, but somehow their suit seems a little skewed. Isn't this a great marketing opportunity? Seems to me that the parties need to sit down at the table with their favorite PEZ® character and work toward an agreeable outcome. Maybe PEZ® could become a sponsor of the museum which already markets and encourages love and affection for the candy dispenser. What could be better than an afternoon at a free PEZ® museum with the opportunity to buy more PEZ® memorabilia?
Read more:
PEZ Not so Sweet on Local Museum
PEZ Sour on Owners of World's Largest Dispenser
PEZ Sues Museum Over Giant Dispenser
Photo courtesy of Christopher at Flckr
