Facebook and Google Sued Over Social Networking Nightmares
Social networking has made the world smaller, as more and more individuals post more and more personal information on the internet voluntarily. Facebook leads the way, starting as a platform for college students, accumulating over 800 million active users in less than 8 years.
Social networks have become the subject of lawsuits, as misappropriation of personal information has become a lightening rod for litigation. Google recently attracted multiple lawsuits and negative press with the launch of Google Buzz, a social network similar to Twitter. Buzz used deceptive tactics to hack personal information from its E-mail service without users' permission, exposing and sharing private data, according to the Federal Trade Commission. Google led Gmail users to believe that they could choose whether or not they wanted to join the Buzz but the options for declining or leaving the social network were ineffective. Google shut down Buzz, reached a settlement where it must submit to independent privacy audits for the next 20 years, agreed to pay 8.5 million dollars to organizations devoted to internet privacy and is forced to pay out $2,500 to each of the 7 named plaintiffs in a separate suit.
Facebook ran into a similar class action lawsuit when it launched an advertising program in 2007, known as Beacon. Beacon tracked activities of Facebook users on over 40 partner websites (Blockbuster, Fandango, Zappos.com, Overstock.com), even if the users are logged off from Facebook and have declined to have their activities broadcast to their Facebook friends. Tracked activities included purchasing a product, signing up for a service and including an item on a wish list. Facebook eventually agreed to shut down Beacon, was required to set up a $9.5 million fund to support online privacy and must pay $41,500 to the 19 plaintiffs named in the lawsuit.
It is no secret that you should be extremely cautious when sharing personal information over the internet but the lawsuits discussed above raise the stakes concerning internet privacy. Imagine what other traps await on the internet if repeatable websites like Facebook and Google are willing to hack personal information. All parents should monitor the activities of their children and I suggest asking yourself two questions:
1) Do I want my grandmother to see this picture or post?
2) Do I want complete strangers knowing that about me, my locations or my activities?
